A few years ago my friend Brendan Ó Sé shot a photo in a park in Copenhagen, Denmark. A few months later he got a cryptic email that eventually turned out to be from Apple. Some time after, that same photo was reproduced on billboards all over the world and even ended up on the back of The New Yorker magazine. I drove to Brendan’s home in Cork to interview him about this experience back in 2015. This interview can be scene here.
Just recently, it seems that Apple have started an Instagram account with the aim of showcasing photographs shot on their devices. This is no way as prestigious as putting their customers photos on billboards, however, I think this is a great way of giving iPhone owners a chance to have their work shared with a much wider audience.
Yesterday, I was delighted to get a comment from Apple expressing an interest in my iPhone photography. I was even more please that Apple had the courtesy to ask me if I was interested in having then feature my photo - rather than just take it from my account as so many people these days seem to think it's ok to do. (Note - that's not at all ok, in fact, doing so would technically be theft so thanks Apple for not stealing my photo!)
Granted, earlier this year I wrote about why you should never work for free. Arguably, a company the size and value of Apple offering a photographer the 'chance to be featured' on their Instagram account is working for free. However, with a following of 4.5m (as of 23 March 2018) I can totally cope with this kind of potential 'exposure'.
Moreover, this Apple account specifically relates to iPhone photography which is one of the key audience vertices that I want to attract to my own Instagram account. I'm not sure what will happen next but the comment certainly came as a nice moral boost so what's not to like? Stay tuned for updates to find out what happens.... Or sign up here if you want to be kept up to date about my adventures and to get notified as soon as my blog posts go live!