What made the relaunch of Nintendo NES and SNES devices so exciting?Hype — simple as that! Nintendo created this by causing scarcity by limiting the supply of the original (relaunched) NES which sold out quite quickly after launch day.
This sellout out was partly a function of limited supply and partly a function of some speculators buying to re-sell them at a ridiculous markup. It’s incredible (and more than a little greedy) to see people trying to sell a device that launched at $59.99 for many multiples of this number.
The relaunched SNES devices were also sold out by lunchtime in Ireland on launch day (Friday 29th September 2017) from their one and only stockist. However, more devices have since become available and I’ve even seen stock in shops in Portugal so there’s obviously no supply issues with the SNES.
Retro / vintage has been hot for a some time too while now I guess plus I guess nostalgia helped also sell the hype of the NES. I gather that Nintendo have plans to startup production again soon but I haven’t seen any confirmed reports of this.
For me I was very disappointed to miss out the NES relaunch — especially because I’m aware that so many of these devices appear to have been bought for speculative reasons and are now siting in boxes gather dust.
Speaking of Nostalgia, I have a vivid memory of playing the Street Fighter II for hours in a shopping mall when it first came out. I guess there really is a lot to be said for nostalgia as a marketing tool — certainly did the trick in my instance!
I was really delighted to find myself in the right place at the right time to get one last September so I jumped on opportunity! I’m actually glad the way this planned out because I’m not too sure I need both devices — especially because I’m most interested in Super Mario brotherStreet Fighter II (on this one) — one of my most favourite games of all time!
Retro gaming, a big marketing scam or an exciting opportunity for reliving happy childhood memories and / or resurrecting amazing games?! Let me know your thoughts in the comments or message me directly here!