Anyone can be a publisher today and this exciting opportunity opens up a world of possibilities. Today we are all publishers even if we are not aware of the fact. The democratisation of technology means that anyone who owns a smart phone is capable of producing and sharing broadcast quality audio and video. Technology also means that it is possible for people to communicate with each other on a truly global basis.
Increasingly brands and organisations are recognising the huge value in being able to have a two way dialogue with their customers or end users. Being able to engage, in real time, can give huge competitive edge to competitors in a market place. Those that master these skills will ultimately win out where those that don’t will struggle to remain relevant in such a fast moving and evolving environment.
The key to being successful in publishing (or content creation as it’s called these days) is the same today as it was in Kipling’s time. The story, and how we tell it is still the most important element. Structure, authenticity and relevance to an audience are also mission critical. Finding the stories is the easiest part because they all around us just waiting to be told.
So take out that phone and start making notes and taking photos and videos. Start today and with a little practice you will soon be dominating your relevant space or area of expertise. It takes effort but it will get easier with time and the ‘likes’ and ‘shares’ will start to happen in no time at all!